--- name: email-write description: "Compose high-converting emails using proven copy frameworks (PAS, AIDA, BAB, FAB, 4Ps). Generates subject line variants with scores, responsive HTML templates with dark mode support, plain-text fallback, and preheader recommendations. Optimized for cold outreach, newsletters, product launches, promotions, and transactional emails. Adapts to user context from email-profile.md." version: "1.0.0" --- # Email Write Sub-Skill ## Purpose Generate professional, high-converting email copy using proven copywriting frameworks. Produces subject line variants with scoring, responsive HTML templates with dark mode support, plain-text fallback, and preheader recommendations. ## Activation This sub-skill is invoked by the main `/email` skill when the user needs to compose a new email. ## Workflow ### 1. Gather Context First, check if `email-profile.md` exists in the project directory. If yes, load business type, tone preferences, and target audience from the profile. If no profile exists or user provides new context, ask for: - **Email Purpose**: cold outreach, newsletter, product launch, promotional, re-engagement, welcome, feature announcement, etc. - **Recipient**: name, role, relationship (new lead, existing customer, subscriber, team member) - **Tone**: professional, friendly, casual, authoritative, empathetic, enthusiastic - **Business Type**: (from profile or ask) SaaS, e-commerce, service business, agency, creator, B2B, B2C - **Key Message**: what action should the recipient take? - **Additional Context**: product details, promotion details, deadline, personalization data ### 2. Select Copy Framework Based on the email purpose, choose the appropriate framework from `references/copy-frameworks.md`: | Email Purpose | Recommended Framework | Why | |--------------|----------------------|-----| | Cold outreach | PAS | Empathy-driven, addresses pain points | | Product launch | AIDA | Builds excitement, drives action | | Newsletter | BAB or AIDA | Aspirational or engaging storytelling | | Feature announcement | FAB | Clear value proposition for features | | Promotional/sale | AIDA | Creates desire and urgency | | Re-engagement | PAS | Identifies problem of disengagement | | Welcome email | BAB | Shows transformation journey | | Case study | 4Ps | Proof-heavy, testimonial-driven | | Review request | PAS | Empathetic ask for feedback | | Appointment reminder | Direct | No framework needed | If uncertain, default to **AIDA** for marketing emails or **PAS** for relationship emails. ### 3. Generate Subject Lines Create **3 subject line variants** using these strategies: 1. **Curiosity-Driven**: Creates intrigue, open loop, question, teaser 2. **Benefit-Driven**: Clear value proposition, outcome, result 3. **Urgency-Driven**: Time-sensitive, scarcity, FOMO (but not spammy) **Subject Line Rules:** - Optimal length: 6-10 words / 30-50 characters - Never use ALL CAPS - Maximum 1 exclamation mark per subject line - Avoid spam triggers: "FREE!!!", "Act Now", "Limited Time Only", "Guaranteed", "Cash", "No obligation" - Include personalization where possible (beyond first name: behavior, location, purchase history) - Use power words: exclusive, secret, insider, proven, breakthrough, transform, discover **Scoring Methodology (0-100):** | Criteria | Weight | Scoring | |----------|--------|---------| | Length | 20 | 100 if 30-50 chars, -10 per 5 chars over/under | | Power Words | 20 | +20 per power word (max 2) | | Personalization | 25 | +25 if personalized beyond first name | | Spam Triggers | -50 | -50 if contains spam word | | Clarity | 20 | 100 if benefit/topic is clear | | Curiosity | 15 | +15 if creates open loop | Minimum passing score: 70 ### 4. Write Preheader Text Generate preheader recommendation (30-80 characters): - Must complement (not repeat) the subject line - Include secondary value proposition or CTA preview - Avoid generic text like "View this email in your browser" **Example:** - Subject: "Your personalized SEO roadmap is ready" - Preheader: "3 quick wins to boost your rankings this week" ### 5. Compose Email Body Apply the chosen framework structure. Load full framework details from `references/copy-frameworks.md` before writing. **General Email Writing Rules:** - **Opening**: Hook in first sentence, address recipient by name if available - **Body**: Use short paragraphs (2-3 sentences max), bullet points for scannability - **Tone**: Match requested tone from profile or user input - **Personalization**: Use merge tags like `{{firstName}}`, `{{company}}`, `{{productName}}` - **CTA**: One primary CTA, clear and action-oriented ("Get Your Free Audit", "Claim Your Spot", "Start Your Trial") - **Social Proof**: Include if available (testimonial, stat, case study result) - **Signature**: Professional sign-off with name, title, company **Framework-Specific Structure:** Load the full structure from `references/copy-frameworks.md` and apply. Each framework has: - Section breakdown (e.g., PAS: Problem → Agitate → Solve) - Transition phrases - Example templates ### 6. Generate HTML Version Create a responsive, dark-mode compatible HTML email using these specifications: **HTML Template Structure:** ```html {{emailSubject}} ``` **HTML Rules:** - Use table-based layout (not CSS Grid/Flexbox for email client compatibility) - Max width: 600px - Inline critical CSS (some clients strip `

email-write

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