Place de marché des skills

Invoke when the user needs performance analysis, KPI frameworks, reporting templates, anomaly investigation, competitive intelligence, attribution modeling, marketing mix modeling, incrementality testing, dark social measurement, or privacy-first measurement strategy.

Use when the user wants a portfolio-level view across all client brands — active campaigns, budget pacing, KPI health, content pipeline, team utilization, and upcoming deadlines.

Invoke when the user asks about AI visibility, answer engine optimization, generative engine optimization, how their brand appears in ChatGPT/Perplexity/Google AI Overviews, citation optimization, entity consistency across AI platforms, or structured data for AI citation.

Use when the user wants to assess how their brand appears in AI-powered search and answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini.

Use when the user wants to add a new MCP server integration — connect a custom tool, API, or service to the plugin by configuring it in .mcp.json with proper credentials and testing.

Use when the user needs platform-specific ad copy variations with quality scoring for Google RSA, Meta, LinkedIn, TikTok, or other ad platforms.

Use when the user needs to design an A/B test, calculate sample size for an experiment, plan a multivariate test, create a testing hypothesis, or set up a CRO experimentation program.

Send WhatsApp messages via Kapso (outbound to third parties on owner instruction)